Nelam Patel.
// kNee-Lum Puh-tEll //
1 of 3. noun.
1. one who finds happiness in life’s simplest things and something good in almost everything.
// She’s a total Nelam, living her life like her blood type: B positive.
2. naturally introverted, selectively extroverted.
3. forever a work in progress; always trying to be a little better than she was yesterday.
2 of 3. adjective.
1. made of magic.
2. equal parts heart and hustle.
// That’s such a Nelam motto: dream big, hustle harder.
3. the kind of energy that’s good for the soul.
3 of 3. verb.
1. to connect people, brands, ideas, and dots.
2. to turn conversations into genuine relationships and relationships into something worth building.
3. to create opportunities where everyone can win.
// To Nelam is to believe the world is big enough for everyone to make it.
Etymology | Origin.
Nelam. नीलम.
Sapphire. Blue stone. Precious stone.
Person of Indian descent.
Born in Connecticut. Raised in Atlanta. Hustled in NYC.
Past | Relationships.
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School House → Front Row // Group Director of Business Development
Creative agency blending strategy, branding, content + experiential for leading beauty brands.
Industrial Color → CoCreativ // Business Development Director
End-to-end creative production spanning content, e-commerce + post-production.
Splashlight // Business Development Manager
Creative content studio focused on campaigns, e-commerce, social + production for retail and fashion brands.
Fred Agency // Account Manager
Lifestyle marketing agency creating branding, digital, video + interior experiences for hospitality + residential brands.
The Color Spot // Account Executive
Large-format print + graphics production covering design through installation.
Deardorff Communications // Account Manager
Integrated marketing + corporate communications agency specializing in telecom brands.
The Spectator // Ad Sales Representative
Valdosta State University’s student newspaper covering campus news + culture across print + digital.
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Train with Joan // Head of Brand Partnerships + Sponsorships
Creator Ecosystem: Fitness + Healthy Longevity
Top Branded Program: Social Campaigns
Gym Hooky // Business Development Manager
Creator Ecosystem: Women’s Fitness + Wellness
Top Branded Program: Event Activations
I Am Athlete // Vice President of Business Development
Entertainment Ecosystem: Sports + Football Culture
Top Branded Program: Podcast Product Integrations
BossBabe // Brand Partnerships + Sponsorships Manager
Online Media + Community: Female Entrepreneurship + Business
Top Branded Program: Social + Digital Audio
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PLANKK // Director of Strategic Partnerships
Fitness technology platform helping creators launch + monetize branded fitness apps.
House of Athlete // Director of Business Development
Performance + wellness brand combining elite-level training, recovery + mental fitness.
Tone House // Business Development Manager
NYC athletic training studio built around team-based strength + sports conditioning.
Barry’s ATL // Front Desk + Client Services
Global boutique fitness brand known for its signature HIIT workout combining treadmill cardio + strength training.
Bari Studio NYC // Front Desk + Client Services
Boutique fitness studio blending trampoline cardio + strength training.
ATL Hot Yoga // Operations Manager
Heated yoga studio focused on movement, strength + mind-body wellness.
Planet Beach // Membership Sales Manager
Automated spa + wellness concept offering beauty, relaxation + fitness services.
Former | Partners.
(only some, not all. come on…I’m a lady!)
MEDIA + ENTERTAINMENT + STREAMING + GAMING //
Netflix • HBO • Hulu • SiriusXM • CBS • ESPN • Audible • Snap • TikTok • AMC Theatres • DraftKings • FanDuel
HEALTH & WELLNESS + FITNESS TECH //
WHOOP • Oura • Hydrow • Bowflex • Solidcore • NASM • AG1 • Liquid I.V. • Thorne • Hone Health • The Well • Ro • Curology
BEAUTY + LIFESTYLE //
Sephora • Bluemercury • BareMinerals • Clarins • Clinique • Tata Harper • Kosas • Ami Colé • The Inkey List • YETI • Brooklinen
FASHION + RETAIL //
Nike • Lululemon • Under Armour • Spanx • Allbirds • Macy’s • Bloomingdale’s • David Yurman • TUMI • Lunya • Pangaia • Dagne Dover • Rhone
FOOD + BEVERAGE //
Home Chef • HelloFresh • Sakara Life • Sweetgreen • RXBAR • JuneShine • Celsius • Pique • Flow Hydration • Waterdrop
OTHER //
LinkedIn • Squarespace • Bose • Chase Auto • J.P. Morgan • UnitedHealthcare • CVS Health • Wander • Mobil 1
Dating | References.
“Over the past 15 years, I’ve had the pleasure of working with many professionals in my line of work but Nelam is someone who I will always remember. She had an excellent drive and a knack for keeping everyone calm and productive during intense crunch periods. Watching her adapt to our ever-changing business landscape was an inspiration and she led by being an example! Her ability to overcome challenges with a smile made her stand out as a cut above the rest!”
— Stephen M. (I Am Athlete)
“Nelam was one of the greatest people I have ever worked with! Every day, she taught me something new and held my hand through it all until I mastered the task. Her #1 trait? She never said no and always found a way to get it done.”
— Neegen F. (I Am Athlete)
“Nelam impressed me the first moment I met her with her drive and tenacity to really get things done. She’s proven on multiple occasions that building and nurturing genuine relationships is paramount to progress and success. It is wonderful to work with a person who listens and cares as much as Nelam.”
— Greg P. (Industrial Color)
“Nelam is truly a joy to work with. She has a unique ability to quickly and effortlessly form strong relationships with clients and prospects, and she brings unmistakable charisma and positivity to the workplace. I would strongly recommend her to anyone looking to add a hard-working, and creative teammate to their organization.”
— Kayla P. (Industrial Color)
“When it comes to creating new opportunities and expanding a business, Nelam is a true professional. Any team would be lucky to have her on their side. Nelam is the hardest working person you will ever meet with an extensive track record to prove it.”
— Jon H. (Splashlight)